In early May, our paths aligned with INBLUEM—an intentional brand born in the Northern Rivers, led by siblings Montana and Cooper Lower. Known for their clean formulations, sustainable practices, and reverence for ritual, INBLUEM has long held a place in our personal lives. Their ethos—rooted in wellness, beauty, and conscious living—echoes our own.
Before our doors opened, we had reached out to INBLUEM with a simple request: to become stockists of their thoughtfully crafted products. What unfolded was something far more layered. In a moment that felt divinely timed, they too were seeking a space—one steeped in stillness and elemental care—to launch their latest creation.
Thus began our collaboration. A soft convergence of visions, rooted in mutual admiration and a shared desire to elevate the everyday through design and ritual.
The launch of their new robe arrived in rhythm with our own opening—a perfect synchronicity. INBLUEM’s creative team journeyed to the Blue Mountains, bringing their quiet artistry into our bathhouse. Over two luminous days, stories were exchanged, creative energies flowed, and their campaign came to life within the textured light of our space.
The robe itself feels as though it was made with AQUA/IGNIS in mind—its green palette reflecting the heritage tiles that frame our facade, its embroidered flannel flowers a gentle nod to the wild blooms of this region. Woven from intention, it speaks fluently to our environment, our philosophy and our guests.
During their stay, our team had the rare opportunity to learn directly from INBLUEM—immersing in their practices, understanding the spirit behind each product. These aren’t simply items to be stocked; they are vessels of care, designed to deepen the sensory experience we offer here.
We’re honoured to integrate their work into our world—to make their rituals part of our own. What began as a conversation has blossomed into something enduring. A partnership anchored in beauty, in slowness, and in the sacred act of returning to oneself.
Welcome, INBLUEM. We are grateful.
